YETI
2025
YETI coolers were designed to keep ice for extended periods during outdoor use, built for beachgoers, water enthusiasts and people spending time in extreme environments. The Tundra line emphasises durability and long lasting ice retention, extending outdoor experiences. This conceptual campaign uses humour and bold visuals to reinforce this performance, suggesting that even penguins would choose YETI as a playful reference to its superior thermal insulation and its ability to keep drinks perfectly chilled anywhere, in any condition.
→ creative idea / concept / art direction / copywriting
• campaign development
