Art director, photographer and journalist based in Perth, Western Australia.

I've long been drawn to the creative world and the way ideas can inspire, engage and become timeless. Throughout my career, I’ve worked in both local and award-winning agencies, as well as independently.

My experience spans traditional, non-traditional and digital media, where creative thinking and strategy come together to create lasting impact.

I work across concept development, art direction, branding, strategic communication and photography, the latter spanning nature, sports, documentary and commercial projects.

I'm also fascinated by human behaviour in the context of social communication. That's why my background in advertising was grounded in this field, from my bachelor's through to postgraduate and master's studies. For me, no matter how creative an idea is, understanding who you're creating for is what gives it meaning.

That said, I believe life itself remains the greatest source of both inspiration and repertoire. People, cultures and the small observations of everyday life are often where the most powerful insights begin.