YETI - Keeps things colder than any other

Personal conceptual project

Conceptual campaign · Visual idea

Role: Conceptual thinking, art direction and copywriting

Background
YETI coolers were born from the need to keep things colder for longer during outdoor adventures. Designed for high-end beachgoers, water enthusiasts and outdoor-minded people, the Tundra line offers superior ice retention and durability, allowing adventures to last longer in extreme conditions.

Concept
When even penguins choose YETI, you get the message. This campaign plays with visuals and humor to highlight YETI’s unmatched thermal insulation. A tribute to wild cold, eternal ice, and perfectly chilled drink, wherever you are.