Volkswagen - Say goodbye to fossil fuels

Personal conceptual project

Conceptual campaign · Visual idea

Role: Conceptual thinking, art direction and copywriting

Background
As Australia moves toward a more sustainable future, electric vehicles still face resistance driven by habit, convenience and attachment to petrol powered routines.

Concept
Say goodbye to fossil fuels and petrol station lines.
A farewell with an electric accent. The E-Golf’s rearview mirror reflects the progress of those who choose electric cars, while fossil fuel consumers are left behind, stuck in queues, in time, in the past.